Estate agent fees and online selling FAQs

An agent may charge a percentage of the final sale price, a fixed fee, or a combination of a service fee and separate marketing costs. Always compare the total including VAT and optional extras.

Charges vary by provider, property and service. Percentage commissions of 1% to 2% are often used as an illustration, but there is no universal tariff. Fixed-fee alternatives may also be available. Swiftly, an online estate agent, offers a fixed fee from €999.

There is no official single average that applies to every Irish sale. Commission is commercially agreed and can depend on location, value, expected work and marketing. Ask several agents for written, VAT-inclusive quotes.

VAT generally applies to estate agency services. Ask whether a quoted percentage or fixed amount includes VAT. The calculator on this site uses 23% for illustration.

Often, yes. Discuss the rate, minimum fee, marketing spend, cancellation terms and what happens if the property does not sell. A lower rate can still cost more if extras are excluded.

Commission changes with the achieved selling price, while a fixed fee is agreed as a set amount. The right comparison includes VAT, marketing, viewings, negotiation and support after sale agreed.

Generally, yes. They may have lower overheads or offer fixed pricing, but packages differ. Compare included services and decide how much direct involvement you are comfortable taking on. Estate agents charge high fees to host viewings which can be managed by the seller. There is no requirement to accept or negotiate offers, all of this is handled online.

Some online selling models allow or expect owner-led viewings. This can offer flexibility and direct buyer contact, but you should check how viewing requests, safety, feedback and follow-up are managed.

Many do, but it depends on the package. Confirm both portals in writing and ask whether photography, floor plans, descriptions or premium promotion are included.

Providers may use an online dashboard, direct updates or a negotiator. Ask how bidders are qualified, how competing offers are recorded, what information you can see and who negotiates on your behalf.

No fee structure guarantees an outcome. Pricing strategy, presentation, marketing reach, buyer demand, negotiation and sale progression all matter. Compare evidence and service, not commission alone.

Possible costs include solicitor or conveyancing fees, a BER certificate, photography, floor plans, advertising, staging and repairs. Some agency packages include several of these, while others charge separately.

No single model suits everyone. Fixed-fee online selling can appeal to sellers who value predictable costs and are happy to take an active role. A full-service model may suit those wanting an agent to handle every viewing and interaction.

Turn every quote into a final euro amount including VAT and extras. Then compare the work included, the agent's local evidence, communication, buyer qualification, negotiation and support through closing.