The easiest way to compare estate agents is to convert every quotation into the total euro amount you expect to pay, then compare the services included.
Compare Percentage Commission
On a €500,000 sale: 1% is €5,000 before VAT; 1.25% is €6,250; 1.5% is €7,500; and 2% is €10,000. The difference between 1% and 2% is €5,000 before VAT.
Compare Fixed Fees
A fixed-fee agent charges an agreed amount rather than a percentage of the selling price. Establish exactly what is included, as a lower headline price may not include photography, advertising, signage or other services.
Compare Marketing Costs
Ask whether professional photography, floor plans, portal advertising, signs, video, premium advertising, withdrawal charges, cancellation charges and administration costs are included.
Compare the Service
Establish who will manage enquiries, conduct viewings, qualify buyers, record offers, manage competing offers, negotiate on your behalf and support you after sale agreed. This creates a more meaningful comparison than commission alone.